good words (right order)

Transformative writing and communications training.

One hour of lecture, one hour of coaching, and one month of email support can transform the way you communicate.

The Lecture

Education is not the filling of a pail, but the lighting of a fire.
— William Butler Yeats
Here's the first quarter of our general lecture. It's the core of what everybody who writes and develops persuasive messages needs to know. If you'd like the rest, just drop us an email.

The Coaching

Our secret is a shorter feedback loop. If tennis was taught the way writing is you would have to wait two weeks to see if your shot got returned. Point-of-need coaching that helps executives learn to communicate more powerfully in the context of their day-to-day work.


As William Zinnser said, “There is no sentence that is too short in the eyes of God.” Rapid response document review and editing makes sure the learning sticks and the work gets done. We also have a variety of supplemental material to address particular needs. For instance, someone who uses way too many words:


We’ve helped executives communicate more powerfully, content producers become sharper and faster, and groups of people to uncover, develop and hone their core messages. From individual coaching to group training, content professionals to high-performing executives, we've helped many people write more powerfully with less effort. Corporate clients include Amazon, Duke Energy, Carolinas HealthCare System, Palo Alto Networks, Lendlease, Sitewire and Charlotte Pipe and Foundry.


“There is a short list of presenters who can captivate the attention of a group of startup CEOs for two hours. Our clients write better and have improved their messaging as a result of their time spent with Patrick. We highly recommend gw(ro) and Patrick to anyone wishing to immediately improve their writing.“

Marilyn Carpenter, Ventureprise, Inc

“The feedback from my team has been fantastic. Everyone appreciated the tools and tactics provided by gw(ro) and were able to implement them immediately. They’re all writing faster, shorter… and more importantly better. I’m looking forward to rolling this out to our entire agency!”

Travis Unwin, Sitewire

“Patrick has a knack for getting what you want to say out of your head and onto the paper in a clear, concise manner. He frees you from using too many words and allows you to get to your point much quicker (or is it… more quickly?). His instant feedback and critique allow for course corrections and improvements to take place right before your eyes. At the end of the workshop, you feel better about what you have communicated, and your team knows what you want.”

Lynne Ingersoll, Carolinas HealthCare System

“People should be required to take your class to work in marketing. Like the mandatory military service in Switzerland.”

Adam Roe, Lunchbox

Contact us to get started.