These are the efforts of writer Patrick E. McLean to help professionals think clearly, write succinctly and communicate powerfully.

Working With Patrick

Patrick is available for small group training, executive coaching and speaking engagements. Contact him.

Step One — A 2.5 Hour Workshop

Patrick starts with a combination lecture, workshop and cut-out-the-bullshit meeting designed to get everybody on the same page about how to communicate clearly and effectively. This session also teaches people how to help each other become clearer, more powerful writers. These foundational principles of writing quickly and well apply to all forms of communication.

Step Two — Point-of-Need Coaching

By itself, classroom information isn’t enough. So Patrick provides real-time, point-of-need coaching via email, gDocs, and skype/hangouts so that people can see how the principles of good writing apply their specific challenges. This highly-responsive feedback, from expert to student, is simply the best way to learn any complex skill.

The Magic of a Shorter Feedback Loop

Imagine what the world would be like if learning to write was like learning to serve a tennis ball. You’d throw the ball into the air. You’d hit it. Then you’d have to wait two weeks to see if that shot made it over the net.

The reason that people have difficulty writing is not that writing is hard. It’s that they are the victims of a fundamentally flawed instructional method. We haven’t found a single person who, with a month or two of good feedback — precise, specific feedback, provided by professional writers rather than English-lit grad students — hasn’t made a great progress.

Clients Include:

There is a short list of presenters who can captivate the attention of a group of startup CEOs for two hours. Our clients write better and have improved their messaging as a result of their time spent with Patrick. We highly recommend gw(ro) and Patrick to anyone wishing to immediately improve their writing.

— Marilyn Carpenter, Ventureprise, Inc

The feedback from my team has been fantastic. Everyone appreciated the tools and tactics provided by gw(ro) and were able to implement them immediately. They’re all writing faster, shorter… and more importantly better. I’m looking forward to rolling this out to our entire agency in 2013!

— Travis Unwin, Sitewire

“Patrick has a knack for getting what you want to say out of your head and onto the paper in a clear, concise manner. He frees you from using too many words and allows you to get to your point much quicker (or is it… more quickly?). His instant feedback and critique allow for course corrections and improvements to take place right before your eyes. At the end of the workshop, you feel better about what you have communicated, and your team knows what you want.”

— Lynne Ingersoll, Organization Development on the Edge (ODE) and Carolinas HealthCare System

People should be required to take your class to work in marketing. Like the mandatory military service in Switzerland.

— Adam Roe, Lunchbox

A Real Return on Skill Improvement

Every organization varies, but here is a typical scenario:

With these assumptions each person saves 30 minutes a week, 25 hours a year and the entire cohort of 40 participants will save $30,000 in productive time the first year alone.


Patrick has structured training around presentations, proposals, content generation, strategic briefs and the awesome, terrible and brilliant Amazon Six-Pager. Whatever communications need you may have, Patrick can help people get their point across more quickly and effectively by helping them to think more clearly.

Let’s chat.