This is my effort to pass on the the tricks and tips that come from a lifetime of writing on deadline, for money in the real world. This is the core of how I work as a freelance copywriter, novelist, thinker, and, ultimately, as a person. Like all useful wisdom, almost all of this has been shamelessly stolen from other professionals.
If you find something useful here, take it. If you have something to add, give it. And if you want to keep up with latest e-books and videos, please join the mailing list.
The feedback from my team has been fantastic. Everyone appreciated the tools and tactics provided by GWRO and were able to implement them immediately. They’re all writing faster, shorter… and more importantly better. I’m looking forward to rolling this out to our entire agency in 2013!Travis Unwin, Sitewire
No matter what kind of writing you do, the real magic is in the rewrite. But the fluid process of rewriting is not something that can be shown on the static page.
These videos show the process of rewriting in real-time.
Built by hand using the Skeleton Framework.